The characteristic of the automobile buyer has undergone a rapid change in the past few years. What was once an industry that was dominated by comfort, good steering and fuel efficiency, now has a new variable that influences the buyer. Introducing In Vehicle Infotainment [or IVI]. Entertainment ideas of the past, like a simple DVD player on the dashboard, have now evolved into a complex, almost tablet-like, touch screen-based system with multiple arrays of infotainment options.
