Media Coverage

How IoT-powered Telematics Helps Reduce Accidents in e-Two Wheelers

In this authored article for Autocar Professional, Sharad Bairathi, Managing Director at Embitel Technologies, explains how IoT-powered telematics is strengthening safety in India’s rapidly expanding e-two-wheeler market. The piece highlights how real-time data, smart sensors, and analytics enable rider-behaviour monitoring, predictive maintenance, accident detection, and vehicle tracking. It also notes key industry challenges such as privacy, affordability, and reliability as telematics adoption grows. Overall, the article positions connected telematics as a critical enabler of safer and smarter urban mobility.

From Dealerships to Devices: Using CDPs to Build Next-Gen Automotive Experiences

ET Auto features an article by Sharad Bairathi, Managing Director at Embitel Technologies, on why Customer Data Platforms (CDPs) are becoming indispensable to the automotive sector. It explains how CDPs unify data from dealerships, CRM systems, digital channels, and vehicle telematics to build accurate 360° customer profiles. These insights enable personalised journeys, predictive marketing, targeted after-sales outreach, and stronger retention. The piece also highlights the operational and compliance advantages CDPs offer as OEMs move toward connected, software-defined mobility.

Is India's Auto Inc Ready for SDVs?

A glimpse of the readiness of India’s auto industry for the shift toward Software-Defined Vehicles. It assesses current challenges, technology stack maturity, regulatory landscape, talent availability and identifies the opportunities for OEMs and suppliers to embrace software-first architectures. The article offers a broad view of what lies ahead for the Indian automotive ecosystem.

Engineering smarter systems: The AI revolution in enterprises and embedded tech

In this authored article on ET Edge Insights, Embitel explores how enterprises and embedded-system vendors are embracing AI, exploring real use cases, architectural patterns, challenges around edge-AI deployment, and the engineering trade-offs between latency, power consumption, and compute. The article offers a thought-leadership perspective on how embedded and enterprise systems can adopt AI pragmatically and effectively.

Embitel Technologies’ GCC Plus Model Fuels Future-Ready Mobility & Commerce

TimesTech’s coverage sheds light on how Embitel’s GCC Plus model is supporting future-ready mobility and commerce - from embedded software for connected vehicles to cloud-native backend services. The article provides insights on how Embitel’s integrated delivery and engineering model helps clients manage complexity while scaling solutions, especially in dynamic markets where agility and reliability matter.

How Bengaluru-based Embitel became a key tech arm for Volkswagen

This TechCircle article explores Embitel’s partnership with a major automotive OEM, outlining how Embitel evolved into a strategic engineering partner for Volkswagen. It examines how our embedded-software capabilities, systems engineering expertise, and delivery-oriented GCC model contributed to critical automotive software development, integration, and validation efforts. A compelling read for stakeholders in automotive engineering and global GCC operations.

Beyond Growth: How Embitel Plans to Lead the Mobility Revolution

CIO&Leader’s feature discusses Embitel’s long-term vision for the mobility industry. The article covers how Embitel is leveraging embedded software expertise, cloud infrastructure, and EV/connected-vehicle know-how to enable OEMs and Tier-1 suppliers to navigate the transition to smart mobility. It also touches on market trends and how a flexible GCC model with domain specialization can help companies stay competitive and future-ready.

Decoding the role of human-machine interface in smart cars

In this authored article for DataQuest, Embitel examines the critical role of human-machine interfaces (HMIs) in modern smart vehicles. The piece outlines evolving trends - from user-centric UX design to integration of infotainment, instrument clusters, and advanced driver-assistance systems (ADAS). It also discusses software-stack considerations, safety implications, and how OEMs can balance usability with robustness in HMI design for next-gen vehicles.

How Embitel is redefining GCCs with a dual-focus innovation model

CIOL’s coverage highlights how Embitel is redefining Global Capability Centres by combining delivery-driven services with product-engineering excellence. The article describes how this dual-focus model helps global clients innovate faster while ensuring quality and scalability, whether in embedded systems, connected devices, or cloud-native solutions.

Beyond Captive: How Embitel’s GCC Plus Model is Engineering the Future Across Mobility, Commerce, and AI

In this feature, CXO Today explores how Embitel’s innovative “GCC Plus” model moves beyond traditional captive-centered services. By blending deep embedded-software engineering with domain-specific expertise across mobility, commerce, and AI, Embitel is enabling customers to accelerate product development cycles and bring complex solutions to market faster. The article delves into real-world examples where this blended model helped enterprises pivot quickly and iterate rapidly, a must-read for anyone interested in how modern GCCs are evolving.

AV simulation testing for 3D object detection, collision prediction

While developing autonomous-vehicle technology through machine learning, the primary goals are to achieve accurate perception and decision making. To test and ensure supreme accuracy in these processes, our engineering team designed a simulation environment for autonomous vehicle testing.

Any algorithm can be tested using this simulated environment. Algorithms can utilize inputs from LiDAR, camera, and radar (as necessary) and provide accurate predictions. In this article, we discuss the testing of the Point-GNN algorithm in our simulated environment and its comparison to modified Resnet.

Automotive Testing Evolving in Tandem with Auto Revolution

In this interview with Industry Outlook, Shajahan Shaik – Automotive Test Manager and Project Manager from our Product Engineering Services team, shares his views on how automotive testing in India is adapting to the systemic changes in the automotive industry.

Top Bluetooth Digital Key Resources Released in 2021

Here is Bluetooth’s roundup of top digital key resources released in 2021 that highlighted the advantages of Bluetooth technology. Embitel’s article featured in this list, “Bluetooth Low Energy Innovations in Connected Vehicles You Didn’t Know Of”, explores the use cases of BLE technology in the automotive domain.

Four Automotive Functional Safety Mistakes that Must be Avoided

Automotive OEMs and suppliers must be in alignment with Functional Safety (FuSa) practices within their product development strategies. However, this often poses a lot of challenges that can arise from lack of awareness of FuSa practices or even inefficient coordination between teams. Our article on EDN explores the FuSa management mistakes that should be avoided.

Understanding the Specific Use Cases for Simulink and Stateflow

Model Based Design (MBD) is being increasingly used in automotive software development. Modelling and simulation require advanced tools and people with in-depth knowledge on handling these tools. Embitel’s article on EDN compares the two most commonly used tools for MBD – Stateflow and Simulink.

Smoothing EV Powertrain Performance with a Field-oriented Control Algorithm

Motors with high performance requirements need a reliable control mechanism that assures efficiency and enhanced smoothness. The motor in an EV powertrain is one such component, and it is efficiently controlled by a Field-Oriented Control (FOC) based system. Our article on Embedded.com deep dives into the FOC algorithm.

How Model Based Design Helps FOC Algorithm Execution in EVs

Field-Oriented Control (FOC) Algorithm works silently under the hood of electric vehicles and drives electric motors with unparalleled accuracy and efficiency. Implementation of the FOC algorithm can be eased through the Model Based Design (MBD) approach. Our article on ET Auto explains how this is done.

5 Leading Vehicle Control Units: Domain Controllers for Hypercars

Verified Market Research states that the global vehicle control units’ market was worth 2.38 billion US dollars in 2018. And between 2019 and 2026, it is expected to grow at a CAGR of 16.1%. Verified Market Research has also consolidated a list of top vehicle control unit development companies around the world. Embitel has been featured in this list.

IoT Node and Gateway Market with Covid-19 Impact Analysis

The advent of 5G technology, increased adoption of connected devices with wireless smart sensors and growing use of cloud platforms are some of the primary factors driving the growth of the IoT gateway and IoT sensor node markets. In an in-depth Research and Markets report, Embitel has been highlighted as a key player in this domain.

React Native Framework: Crafting Intuitive Mobile Apps for Next-Gen Connected Cars

Our article on IoT for All analyses how React Native differs from traditional native app development methodologies. It also explores how beneficial this technology is in crafting mobile apps for connected cars.

2021 Technology Trends in the Automotive Industry

IoT in the automotive industry has endowed the modern-day car with technologically sophisticated components. This has led to a definitive improvement in transportation efficiency, advanced vehicle management capabilities and exceptional driving experiences. Check out our article on IoT for All, listing the top tech trends in the automotive industry.