How to Kickstart B2B Commerce with Salesforce Lightning Experience

Discover how to launch B2B Commerce with Salesforce Lightning Experience. From enabling Experience Cloud to configuring permissions and workflows, this guide walks you through every step of building a seamless, scalable, and customer-centric B2B commerce platform. With Embitel’s Salesforce expertise, you can accelerate implementation, customise experiences, and unlock new growth opportunities.
August 29th, 2025

Who Really Needs a Product Information Management Solution? [Thinking Beyond Ecommerce]

Outdated product sheets, mismatched catalogs, frustrated teams—is this chaos familiar? Most businesses assume Product Information Management (PIM) is only for ecommerce. But here’s the twist: PIM can solve these headaches even if you never sell a single product online. In this blog, we reveal how PIM turns scattered data into a powerful single source of truth.
August 28th, 2025

Pimcore CDP vs PIM: Why Knowing the Difference Is Key to Winning Over Your Customers

CDP or PIM—which should you choose to level up your personalisation strategy? Sounds similar, but they solve very different challenges. This blog clears the confusion with real examples, easy comparisons, and industry use cases. We also decode how Pimcore which inherently has both CDP and PIM capabilities, helps businesses get both customer intelligence and product accuracy right—so you never send the right message with the wrong product.
July 9th, 2025

Know Thy Shopper” – How NLP Is Making Ecommerce More Customer-Oriented Than Ever

Did you know 61% of ecommerce sites fail to show relevant results if you don’t type the exact product name? That’s lost revenue right there! But with Natural Language Processing (NLP), search engines can think like humans—understanding intent, context, and even typos. Discover how NLP-driven search is transforming ecommerce, making shopping smoother, smarter, and more profitable.
February 25th, 2025